In 1958, Noxzema Chemical Company introduced CoverGirl makeup in test market.
In 1961, CoverGirl makeup launched nationally with Clean Liquid Makeup.
From 1962-1967, CoverGirl rose to number on in unit sales among all liquid make-ups. New items were added to the collection at that time including loose powder, lipstick and blush. Since CoverGirl's introduction in 1961, CoverGirl has helped launch numerous modeling careers and has been linked to many famous faces -- from Cheryl Tiegs and Cybill Shepherd (70s) to Jennifer O'Neill, Maggie Eckhart (64), Geraldine Peterson (65), Renee Jeffus (89), and even Christie Brinkley, Rachel Hunter and others.
In 1997, the infamous campaign slogan, "Easy, Breezy, Beautiful..." debuted which helped solidify CoverGirls equity: clean, fresh, natural and approachable. In more recent years, CoverGirl launched the iconic LashBlast Mascara (2007) and a dynamic set of well-known spokespeople including Queen Latifah, Ellen DeGeneres and Drew Barrymore.